I so wish that more news outlets, especially radio, had made a bigger deal out of this. Rap and R&B has officially entered a new phase of hipocrisy. We all knew that entertainers were moving into "mogel" status by mass marketing and cross-advertising themselves through music, movies, perfume/cologne, clothing, etc. This is an ever sharpening contrast to their songs, at least the ones who profess to be "real," whatever that means.
Well, Jay-Z has taken the next step towards killing the art form that he made popular. Ever heard that song "Forever," by Chris Brown? I am sure you have if you listen to the radio. Well, the line "Double your pleasure, double your fun, and dance forever..." (Yes, that's the hook) is actually an advertisement for Wrigley's Doublemint gum. JayZ has an advertising company that has an agreement with Wrigley's to write songs to be used by popular artists to advertise for Wrigley's products. There is nothing wrong with profit and advertising, although I think it is too common. However, this seems to me to be the ultimate sell out and very disappointing for someone who is considered to be the "don" of Rap. I hope others agree and I hope that people who love his songs understand that they are clearly being manipulated by someone they, I think, trust to "stay true to the music."
Look forward to more Wrigley's songs from Julianne Hough, Ne Yo, and Big Red. What a joke.
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